Merger to create a unified trade association dedicated to the advancement of North America's beauty industry and professionals
The Board of Directors for the Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) are pleased to announce that the membership of PBA and the delegates of NCA have agreed to the merger of NCA with PBA as its fourth section of membership. This merger represents another progressive step towards industry unification and furthers the strategic plan to be universally recognized as the catalyst for driving consumer loyalty, member success and the advancement of the professional beauty industry.
The merger will be official on January 1, 2010. Until then, NCA will continue to be managed by PBA. In 2010, NCA will officially join PBA as the fourth membership section, joining the current membership sections for Manufacturers, Distributors and Salon and Spa owners.
"By forming this strategic alliance, all facets of the beauty industry will now be represented by a more unified and efficient trade association capable of maximizing member value and better able to serve the professional beauty industry as a whole," says Steve Sleeper, Executive Director of PBA. "On behalf of PBA, we welcome the addition of licensed professionals to our membership and feel in the long term, all membership sections will benefit."
By merging, PBA and NCA will be able to serve their members and deliver upon their respective missions more effectively. By realizing multiple synergies, benefits such as more comprehensive research into the industry's best practices, a wider array of continuing education, advanced trainings, charitable outreach and networking across multiple channels are expected. Government relations and lobbying efforts benefiting the entire industry will also be combined and will remain a core focus. In addition, members of each association will share in the benefits of the other as appropriate, including free admission to major industry events such as the International Salon & Spa Expo (ISSE) beginning in 2011 and the International Beauty Shows, as well as special pricing to events such as Cosmoprof North America, PBA Symposium and the North American Hairstyling Awards (NAHA).
"We're excited about this opportunity for the entire professional salon industry to be represented by one unified association," says Mark Goodman, NCA President. "This merger will allow salon professionals to have access to more advanced education and an opportunity to build their career with integrity, as has long been the NCA mission.
For additional information on PBA and NCA, please visit probeauty.org and ncacares.org.
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