The Professional Beauty Association (PBA) Announces

New FALL Dates for the

2012 International Salon & Spa Expo (ISSE) Midwest Show

November 4 - 5, 2012 | Donald E. Stephens Convention Center | Rosemont, IL

Phoenix, AZ (July 28, 2011) -The C (PBA), which expanded its International Salon and Spa Expo (ISSE) brand to the Midwest market in 2011 to positive reviews and more than 12,500 beauty professionals, is pleased to announce that the ISSE Midwest event is moving from the spring to fall season starting in 2012. The 2012 ISSE Midwest event will now be held November 4 - 5, 2012. ISSE Midwest will continue to be held in Rosemont, Illinois (Chicago area) and, as with all PBA shows and events, all profits will be reinvested back into the industry in the form of education, research, networking forums, government affairs and more.

The decision to move dates comes from extensive post-event research, which exhibited a market need for a large-scale beauty event, such as ISSE Midwest, in the fall season. The decision was reinforced by ISSE Midwest show supporters.

"After conducting surveys and research surrounding the ISSE Midwest event and market needs in that region, it was clear that a fall show makes sense for the entire industry," said Eric Horn, PBA's Associate Executive Director of Business Development. "As the industry's leading not-for-profit association, we listen to our members and we strive to ensure that our programs and events meet their business needs."

ISSE Midwest will be held at the Donald E. Stephens Convention Center in Rosemont, Illinois, in the Chicago area. Rosemont has substantially invested in an abundance of new dining, hotel, and entertainment options, enhancing the overall experience for both attendees and exhibitors. In addition, ISSE Midwest will continue to offer a host of cost-saving options, including 300 pounds of free drayage for exhibitors and complimentary admission for PBA | NCA members.

For more information about International Salon and Spa Expo events and ISSE Midwest (November 4 - 5, 2012), visit www.probeauty.org/isse.