ORLY GelFX

The Most Advanced Color Match Gel Manicure System

32 Shades Matched to the Top-Selling Lacquers

The world’s color experts are revolutionizing gel color and care. The ORLY GelFX gel manicure system ensures incredibly durable, chip-free manicures that last for two weeks with superior shine and easy removal. ORLY matched GelFX to 32 of the top-selling colors so the possibilities are endless, from fingers to toes. The superior selection of colors ranges from sophisticated neutrals to glittering metallics to vibrant shades of blue, purple and black. Because each GelFX shade is part of the permanent ORLY collection of lacquers, it can be matched to a traditional pedicure and the lacquer formula can be used to touch up re-growth. The GelFX formula also cures in half the time of a traditional gel manicure, thanks to LED light technology.

“Gel FX is the best of both worlds. It delivers top selling ORLY shades in a gel formula with longer lasting shine and wear than anything else on the market today,” said ORLY founder and President and CEO Jeff Pink.

From start to finish, GelFX is no ordinary gel manicure system. The 3-in-1 Cleanser, Primer and  Basecoat are all infused with vitamins to build strength from step one. The revolutionary formula nourishes nails with healthy ingredients for durability, strength and shine. Antioxidant vitamins A and E help to promote healthy nails, while pro-vitamin B5 protects the structure of the natural nail. Each GelFX manicure is completed with ORLY’s vitamin-infused Cuticle Oil, made with orange blossom and wild cherry extracts to condition and moisturize problem cuticles.

The 32 shades in the GelFX Manicure System include:

· White Tips

· Naughty

· Oh Cabana Boy

· Terracotta

· Haute Red

· Liquid Vinyl

· Red Flare

· Lift the Veil

· Pixy Stix

· It’s Up to Blue

· Pink Nude

· Coffee Break

· Ruby

· Prince Charming

· Monroe’s Red

· Plum Noir

· Star Spangled

· Prisma Gloss Silver

· Kiss the Bride

· Mirror Mirror

· Country Club Khaki

· Sheer Nude

· Rage

· Shine

· Charged Up

· Passionfruit

· In the Navy

· Bare Rose

· Pink Chocolate

· Luxe

· First Kiss

· Chocoholic

All ORLY Lacquers and treatments including the GelFX Manicure System are free of DBP, Toluene and Formaldehyde and Formaldehyde Resin.

The GelFX Manicure System will be available in select salons starting August 2011. Salons that will offer the service can be found by visiting www.orlybeauty.com.

For more information contact LaForce + Stevens or visit us online at www.orlybeauty.com.

Jeff Pink founded ORLY in 1975 with a simple idea: to innovate natural nail care.  By creating leading-edge products and tools designed not only to beautify, but to respond to the needs of salon professionals, ORLY’s color experts have redefined nail care and nail fashion.  ORLY’s dynamic color palette includes over 150 Lacquer shades that are completely free of DBP, formaldehyde and toluene.  As much a trendsetter as a nail care innovator, ORLY also introduced the first-ever iconic nail look: the Original French Manicure^® and reinvented Lacquer application with the award-winning Gripper Cap™.  ORLY embodies quality that beauty professionals in over 100 countries worldwide rely upon.