SalonSENSE Magazine Trade Magazine for Beauty & Barber Professionals

A.I.I. MEN’S GROOMING GETS AHEAD AT THE 2011 BET AWARDS

A.I.I. Public Relations Representative Alanna Littlepage, left, and celebrity makeup artist Julie Socash, right, backstage at the BET Awards on Sunday, June 26, 2011.

Los Angeles, Calif. (June 2011) – Traditional barbershop staples made an appearance backstage at the recent Black Entertainment (BET) Awards, held in Los Angeles on June 26th at the Shrine Auditorium in Los Angeles, Calif. Working with some classic men’s products, celebrity makeup artist, Julie Socash, groomed and styled many of the night’s performers. Socash kept a stash of Clubman® Moustache Wax at hand while she worked on the hair and makeup of stage performers and attendees. She often uses the wax, which comes in several shades, on hair and brows to hold strands in place and add the appearance of fullness. In addition, Tres Flores™ Brilliantine Solid Pomade and Jeris® Hair Tonic with Oil shared the spotlight with Clubman® backstage on the stations.

Tres Flores™ Solid Pomade imparts shine and manageability on all hair types. Jeris® Hair Tonic with Oil helps hair stay in place with the added benefit of oil for healthy, shiny hair. The Clubman® brand was well-represented at the show with the Club Mend Bump Repair and the Shave Talc in addition to the Moustache Wax. Socash requested the Bump Repair by name, exclaiming, “I love how smooth and hydrated my clients’ skin feels after using it, plus it’s easy to apply and the Salicylic Acid keeps skin clear after a shave.”

The BET Awards are held annually to honor the musical artists, actors and athletes alike who are the most influential and popular among African American and other minority communities. Hosted this year by comedian Kevin Hart, the weather was as hot as the red carpet dresses, the performances and the winners. Socash and her team of makeup artists and hairstylists ensured that the performers and guests looked good from head to toe.

Photo Above: Some of the Clubman® items that were present backstage

Photo Above: Jeris®, a barbershop staple and well-known in the African-American community, was popular backstage

Photo Above: Tres Flores™ Brilliantine Solid Pomade and After Shave Splash was a hit at the BET Awards

These three high-quality men’s grooming brands are available at beauty supply stores and drugstores nationwide. Clubman®, Jeris® and Tres Flores™ are divisions of American International Industries (A.I.I.).