IBS Las Vegas Continues to Impress and Deliver Results
Almost 19,000 beauty professionals in attendance; up 3% from previous year
July 21, 2011—New York, NY—Las Vegas, presented by American Salon magazine, took place June 18-20, 2011 at the Las Vegas Convention Center and drew 18,878 enthusiastic beauty professionals. The show boasted hundreds of classes taught by inspiring educators, exciting Main Stage performances, and an exhibit hall packed with essential products, tools and demonstrations. Click here to see some of the excitement that took place at this year's show (video).
Exceptional Main Stage Performances
Some of the most talented industry professionals performed on the Main Stage including; the inspiring Martin Parsons, Marco Pelusi and Woody and Amy Michleb, who presented their exciting techniques, and, returning to the Las Vegas stage for the second year running, celebrity stylist Nick Arrojo demonstrating his incredible skills to a packed audience. The ever talented Mike Karg and the Saco Creative Team rounded out the impressive lineup. IBS Las Vegas attendees were also treated to an excerpt from the hottest new show in Las Vegas, Absinthe. The acts were gravity defying and truly a sight to behold.
Brand New Classes & Speakers
The 2011 conference program was packed with diverse education and more than 150 classes were available to beauty professionals, on everything from hair and nail techniques to makeup application. Business building classes were also available, as were in-depth Hands-on Workshops. Highlights included:
- Curl Talk, with Ouidad, who discussed how to service the curly-hair client
- Facebook and the salon with Gordon Miller, formerly of the NCA
- Lady Gaga’s nail technician, Naja Green, presenting celebrity nail secrets and camera-ready techniques
- Textured hair heavy-hitters, including Mixed Chicks and Christo, demonstrating how to manage curly hair, and Major League Barber flaunting awesome speed cutting techniques
- Five-time Emmy award winner, Eve Pearl revealing coveted makeup techniques
- Renowned makeup artist Gabriel Noda demonstrating age-defying techniques and smoky eyes
- Andre Nizetich and Gary Gerard displaying their coloring and cutting talents to packed classrooms
- Nick Arrojo teaching his progressive razor-cutting in workshops and on the Main Stage
- A lively business building and empowering class by Paul DiGrigoli
“IBS Las Vegas was tremendously successful and we have received phenomenal feedback from professionals and manufacturers regarding their event experience,” remarked Dana Lupton, vice president and group show director for IBS Las Vegas and the International Esthetics and Cosmetic Spa Conferences. “Sales volume was up for a number of our exhibitors and our resign for the 2012 show was very strong with a number of leading manufacturers reserving additional space.”
A Bustling Exhibit Hall
The exhibit hall was bursting with some of the industry’s most innovative vendors who provided valuable in-booth education and showcased countless products and tools. Proving to be a fruitful show, many exhibiting companies have already booked additional space for the 2012 event including; CROC by Turboion, OPI, Nail Harmony, CND, Enzo Milano, and Light Elegance among quite a few others. “Best show of the season”, remarked Suzanne Steenkamp from Nail Harmony.
Many of the latest trends were displayed. Hair feathers, Keratin hair treatments, eyelash enhancements and Argon oils were prevalent as were the latest and greatest in nail enhancements, hybrid gels and art. Additionally, IBS Las Vegas welcomed numerous new and prominent cosmetic lines to the floor for the first time like, Stila Cosmetics and Dinair Airbrush. There was also a mobile salon available to tour from Cady-Go Mobile Salons.
Barber Competition—Barber Love was in the Air
IBS Las Vegas hosted for the first time ever, a barber competition presented by Major League Barber and sponsored by Andis and Mr. Beauty. Turnout was so strong that in addition to the top three finishers, fourth and fifth place spots were recognized. CEO of Major League Barber commented, “The Major League family is thrilled with the turnout of the Barber Competition at IBS Las Vegas this year! We had some of the most talented barbers participate and the crowd’s energy and enthusiasm made the competition all the more exciting. IBS Las Vegas has a vibe we haven’t felt before. We were impressed with the support from the incredible show team and look forward to hosting future competitions both in New York and Las Vegas again next year.”
1st Place Winner was Alex Haro from Davis Applied Technical College, Syracuse, Utah; 2nd Place Winner was Desiree Williams from Big Mikes Barber Shop, Fort Worth Texas and the 3rd Place Winner was Adrian Escamilla, West Coast Barber College in North Shore, California.
Nailpro Nail Competitions
Nail Competitions, sponsored by Nailpro Magazine also took place at IBS Las Vegas and attracted competitors from the US and abroad. Contestants put their skills to the test in a variety of categories, including Sculptured Acrylic Nails, Design Sculptured Nails and Fantasy Nail Art and prizes ranged from trophies and product giveaways to cash. “The Nailpro Competitions at IBS Las Vegas drew almost 200 competitors, from 11 countries and was a fantastic competition!,” commented Jewell Cunningham, Nailpro competition director, Nailpro Magazine. “For the second year in a row, the US invitational was also hosted at IBS, and we were pleased to announce the Nailpro Cup Individual and Team Champions on the Main Stage. The nail art and creativity that went into the competition was superb and we look forward to 2012!”
International Esthetics, Cosmetics & Spa Conference
IBS Las Vegas attendees visited the IECSC exhibit hall at no additional charge and explored more than 602 leading spa, skincare and wellness companies. Upcoming spa events include IECSC Florida, which takes place October 16-17, 2011.
International Beauty Show New York (IBS New York) April 22-24, 2012, Jacob Javits Convention Center. www.IBSnewyork.com.
International Beauty Show Las Vegas (IBS Las Vegas) June 9-11, 2012, Las Vegas Convention Center, Las Vegas. www.IBSlasvegas.com.
About the International Beauty Group
Produced by Questex Media Group LLC and presented by American Salon magazine, IBS Las Vegas is the fastest growing beauty event in the industry. IBS New York, the International Esthetics, Cosmetics & Spa Conferences and IBS Las Vegas are for professionals only and reach a wide cross-section of participants including salon and spa owners and managers, hair stylists, hair colorists, estheticians, makeup artists, nail technicians, dermatologists, massage therapists and beauty and spa product manufacturers and distributors.
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